After twins Ava and Alexis McClure go viral, parents Justin and Ami bet big on a new future for their family; after quitting their corporate jobs to pursue social media full time, how far will they go to make it?
As more families enter the kid influencing space, competition reaches a fever pitch; aspiring YouTuber Daisy struggles to help her son Ethan stand out in a crowded space.
As content moves away from family fun and towards trending pranks, the McClures and Fishers struggle to keep growing their channels; one family learns the hard way what happens when you push the line too far.
As the McClures and Fishers navigate their growing empires, criticism around family vlogging grows; meeting Like Nastya, a 10-year-old influencer with more than 380 million subscribers online.
The Fishers launch a new business; the McClures hit a major milestone for their channel; Daisy hopes Ethan's little brother Jade has a future as an influencer; after more than five years, what impact does this life have on each family?