Country music artist Craig Morgan and his wife, Karen, and their children decide to open a store to help their family heal following a tragic loss; the store's grand opening gives the family their first big challenge.
Craig strives to balance life on the road with running the newly opened store; the family realizes attracting customers and making sales may not be as easy as they thought; Craig returns home to help rally the family and the store.
Craig surprises Karen after keeping a big secret for months; Craig brings his family to a special place in the heart of the Alaskan wilderness without running water, WiFi or cell service; the Morgans visit a military family on a U.S. Army base.
Craig and Wyatt move their bee hives hoping to increase production; in the studio, Craig helps actress Hayley Orrantia with her singing career; the family celebrates a few birthdays with a visit to an escape room and a surprise for Karen.