In 1977, the young scion of a family real estate empire buys the NFL's San Francisco 49ers; his efforts to build a winner fail until he hires an outcast coach with radical ideas; together they construct a team that begins to challenge NFL royalty.
In 1981, the 49ers complete their miracle Super Bowl run, galvanizing the troubled, iconoclastic city of San Francisco; as the 80s wear on, they celebrate another Super Bowl, welcome new superstar players, and weather drama off the field.
Just as the 49ers appear to reach their peak in the late 1980s, a shocking playoff loss and the burgeoning quarterback controversy between superstar Joe Montana and the up-and-coming Steve Young threaten to tear the team apart.
Written off by the football world, the 1988 49ers come together for another miracle run; Super Bowl XXIII will make or break the team's dynasty, and it might be the last game for the team's brilliant but exhausted head coach, Bill Walsh.