The Swift Effect

2 seasons available

Celebrating the economic impact Taylor Swift's brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets.
A New Era
S2 E1

Through the lens of influencers, podcasters and established media figures, this episode shows how Taylor Swift has redefined the balance of power between artist, audience, and press.

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Breaking the Mold: Taylor Swift's Power Play
S1 E1

Discovering how Taylor Swift redefined the music industry, from reclaiming her artistry through album re-recordings to boldly crossing genres.

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The Swift Economy: From Cities to Community
S1 E2

Taylor Swift's influence goes beyond music; uncovering the economic and cultural ripples of her record-breaking tour.